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Yorgo’s art school diploma – a mock snowboard brand – became a reality when Rossignol snapped up the project. The sports-mad art director never looked back, going on to co-found Black Crows skis and Intersection Magazine, before launching design studio Yorgo&Co. He is behind the logos or identities of Parisian landmarks from Colette to the Hotel Crillon, Saint Laurent to Lafayette Anticipations, and is currently art director of Vanity Fair France. Yorgaki coffee-shop, his latest, more personal, venture, brings a taste of his Greek homeland to Paris.