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Yasmine Eslami

Yasmine Eslami

There's a punk-rock heritage to the local lingerie brand's home

35 Rue de Richelieu
75001 Paris,
M° Pyramides

With a vibe that is more rock and roll than boudoir, this lingerie boutique proudly exhibits it cultural affiliations. Next to the till hangs a photo by Yasmine’s friend, photographer Harry Peccinotti, of punk icon Jordan Mooney in 1979, sitting on a bed in her knickers at Sex, Vivienne Westwood and Malcolm McLaren’s celebrated London boutique.