When Laetitia was growing up in Marseille in the 70s and 80s, her parents ran a fashion boutique on the Rue du Musée. The creation of the house collection Louis Ivanez, named after her father, was a daily reality, and memories of her parents dyeing the garments and drying them in the sun remain vivid. Following her Baccalauréat, Laetitia moved to Paris in 1988 to study theatre at the Cours Florent. After closing the Marseille boutique, her father followed, and in 1991 she helped him launch a new line, the poetically named Prairies de Paris. When he unexpectedly passed away, she chose to continue the adventure solo, and three decades later the Prairies de Paris remains her lifeblood.