Marie and Anne-Laure met as graduate students at the industrial design school ENSCi in Paris. Anne-Laure already had a degree in engineering and product design, Marie in visual communications. After collaborating together as freelancers, they launched their brand a little by chance when a project they had developed for a client got canned. Using an embroidery technique called goldwork they had discovered on research in Pakistan, their collections of offbeat and colourful brooches work like visual haikus that cross gender, age, and language barriers.