Frustrated by the cynicism of the companies they were working for as young graduates in management studies, childhood friends Sébastien and François-Ghislain decided, at 27 years old, to stop compromising and to set up their own company. Inscribed into the name of their fairtrade sneaker brand is their commitment to confronting the impact of globalization and to promoting transparency. Veja means “look” in Portuguese, the language of Brazil, the other country at the heart of the Veja adventure.