Born in New York to Parisian parents – her mother was an early plant-based organic food devotee – Emma grew up in Switzerland and studied hotel management. After 12 years in advertising back in Paris, she followed her investment-banker husband to New York and then Dubai, going on to launch the award-winning Comptoir 102, the city’s first concept store and health restaurant, in 2012. Since 2016, Emma and her husband have been busy expanding Wild & The Moon, a chain of plant-based eateries/juice bars that began in Dubai, extended to rue Charlot that same year, and now has seven and counting Paris branches.