The trio behind the Marais’ hippest multi-tasking store have quite some pedigree: Anaïs worked as a consultant for a trends bureau, Romain was a gallerist at Jérôme de Noirmont, and Guillaume assisted star fashion-consultant Jean-Jacques Picart. After refining their vision with online magazine dejeunesgensmodernes, launched alongside other friends, they realised they wanted a bricks-and-mortar outlet for their ambitions – cue The Broken Arm, a cafe and fashion boutique.